Fierce was a lifestyle for me and then it quickly became my business and the events we produce. When it came time to start a business I immediately thought of Fierce Productions. Quickly my friends started to call me LK Fierce. So, why name my company Fierce Productions? When I started this business several years ago I was using the word Fierce frequently to describe clothes, shoes, experiences and moments that brought me joy and were of exceptional quality. I love this modern definition! It’s super powerful, positive and inspiring and how I strive to live my life. However, anyone can be fierce, just follow your passion and don’t let anyone tell you to conform. The most obvious examples of this are pop stars like Beyoncé, whose bold, unique style often flies in the face of convention. You might expect to face criticism for your choices from those who usually conform, but you choose to do it anyway because it brings you joy. Being fierce usually means doing something that is against the norm. It is more like a mother deer standing down a tiger, than the tiger itself. The modern definition of fierce is about being bold, and unapologetic in the way you choose to express yourself. The old definition of fierce usually pertains to something that is violent or aggressive, like a tiger. That is a very old definition of this word.
Sometimes people mistake the word Fierce for a negative connotation like “mean or scary”. I get asked all the time about the meaning of Fierce and why we named our company Fierce Productions. My name is Laura, I’m the owner of Fierce Productions, a wedding and event planning production company based in Chicago that plans events all around the world.
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